Staying safe

Deepfakes and 'Nudify' Apps

AI tools can now turn an ordinary clothed photo into a realistic fake nude in seconds. The law is catching up fast. Here's where it stands, and what to do if it happens to you.

Last reviewed: 9 November 2026

Is it illegal?

Sharing a sexual deepfake of a real person without consent is a crime in England and Wales, Scotland, the US, Canada, Australia and South Africa. In England and Wales, simply creating one, or asking someone else to, has also been a crime since 6 February 2026. Any sexual image depicting a child, real or AI-generated, is illegal everywhere.

What are deepfakes and nudify apps?

A deepfake is an image, video or audio clip created or altered with AI to show a real person doing or saying something they never did. A nudify or "undress" app uses AI to generate a fake nude from a normal photo, often one taken from social media. The results are fake, but the harm to the person shown is real: humiliation, harassment, sextortion and damage to their relationships and career.

The law, country by country

PlaceCreating a deepfake nudeSharing oneNudify tools
England and WalesCrime since 6 Feb 2026 (Sexual Offences Act 2003, ss.66E and 66F)Crime since Jan 2024 (s.66B)Making or supplying them is a crime under the Crime and Policing Act 2026
ScotlandNot yet a specific offence. Consultation held in 2026Crime (2016 Act covers altered images)Not specifically covered
Northern IrelandProposedNot clearly covered. New offences proposedNot specifically covered
IrelandAmendment to Coco's Law being debatedLikely covered by Coco's LawNot specifically covered
USAVaries by stateFederal crime (TAKE IT DOWN Act), and in most statesVaries by state
CanadaNot a specific offenceCrime since 18 July 2026 (s.162.1)Not specifically covered
AustraliaCrime in some states, e.g. NSW since Feb 2026Federal crime (s.474.17A), up to 7 years if you also created itBan announced
New ZealandBill before ParliamentBill before ParliamentNot specifically covered
South AfricaNot a specific offenceCrime ("simulated" images, Cybercrimes Act s.16)Not specifically covered

Deepfakes of under-18s

Creating, sharing or having a sexual image of anyone under 18 is illegal whether it's a photograph, a drawing or AI-generated. This includes "nudifying" a classmate's photo as a "joke". Schools and police across the UK, US and Australia are dealing with a growing number of these cases, and they are treated as child sexual abuse material. If it's happened to you or your child, use Report Remove (UK) or Take It Down.

If someone made a deepfake of you

1

Collect evidence

Screenshot where it appears, with the URL, the account and the date. Save any messages linked to it.

2

Use StopNCII

StopNCII.org works for synthetic images too. Hash the fake image (if you have a copy) to help block it on partner platforms.

3

Report it everywhere it appears

Use the platform's "non-consensual intimate imagery" or "synthetic or manipulated media" report option. Google and Bing have dedicated forms to remove deepfake nudes from search results.

4

Get support and report it

In the UK, the Revenge Porn Helpline (0345 6000 459) supports deepfake victims. You can report it to the police, and in England and Wales the creator may have committed an offence even if they never shared it.

Reducing your risk

  • Make social media profiles private, and limit who can see and download your photos
  • Be cautious about public, high-resolution, full-body photos
  • Watch out for "AI photo editor" apps and bots that ask for your photos
  • If you're sexting, remember that even a clothed selfie can be misused by someone you can't trust

Using AI for sexting yourself

AI chat companions and image generators used with fictional adults, or with your own images, are a different thing. That's covered in our guide to AI sexting. The line is simple: never use AI to sexualise a real person without their consent, and never anything involving minors.

Need help right now?

If you or someone else is in immediate danger, call 999 (UK), 112 (Ireland/EU), 911 (US/Canada) or 000 (Australia).